Partner Success Story: R&D LifeSciences Products and Support Help ‘Jacoby Feed’ Expand Market Share, Boost Reputation
Based in the quiet rural town of Melvin in the heart of Texas, Jacoby Feed may seem at first glance to be an ordinary small-town family agricultural business. But what the Jacobys are doing in the manufacturing of livestock feed is anything but ordinary. The Jacobys describe themselves as “folks that spent a lifetime in the livestock and agricultural business long before deciding to bring their expertise into the feed business,” adding that they “strive to offer only the highest quality livestock feeds and service.” Given the steady flow of customer success-stories and their growing reputation, it’s safe to say their experience and efforts are generating extraordinary results. Word is getting around that Jacobys’ appetite for excellence translates into exceedingly healthy and productive animals for their customers. In a recent interview with R&D LifeSciences, the staff of Jacoby Feed offered an exclusive look into the foundations
of their success.
THE JACOBY STORY
From their humble beginnings with 1 barn and 3 silos, the Jacoby Feed enterprise has amassed over 40,000 square feet of manufacturing space and 12 information to optimize economic success “. . . our feed is working. It all
has ZYMACE in it, and I know that is the key!” Partner Success Story: R&D LifeSciences Products and Support
Help ‘Jacoby Feed’ Expand Market Share, Boost Reputation silos, producing over 200 tons of feed per week for
customers throughout Texas. Jacoby Feed has now been in business for over 30 years, manufacturing
feeds for cattle, horses, goats, sheep, and deer, plus operating a custom feedlot, retail store, cafe, and
offering their own branded line of retail beef. More importantly, however, the Jacoby reputation has bloomed across the region and they are gaining widespread recognition for both the success of their feeds as well as their business savvy. In fact, Baylor University recently deemed Jacoby Feed as the Texas Small Family Business of the Yearafor 2011.